Success and Serialisation

WaysoftheDoomedBig successes in the publishing industry come in threes…or fours, fives, and sixes.

Serialisation is a key factor in developing brands and launching star authors such as JK Rowling and George RR Martin. Publishing a series means each successive book accumulates a larger readership (propagated by word-of-mouth publicity) which makes retailers feel more secure stocking titles with successful predecessors and makes it easier for authors to gain readership for new projects. Challenges and opportunities abound in marketing, writing, and gaining readership for series. Read more on The Bookseller.

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